Alvaro Iriarte - Law Offices of Vlad Portnoy, P.C.

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Alvaro Iriarte

Marketing Coordinator

Alvaro Iriarte serves as the Marketing Coordinator for NY Wills & Estates, where he plays a key role in shaping the firm’s digital presence, strengthening community outreach, and ensuring that families searching for trustworthy estate planning guidance can easily find the support they need.

With a focus on clarity, empathy, and strategic communication, Alvaro manages day-to-day marketing operations across Google Ads, Meta, LinkedIn, SEO initiatives, and content production—ensuring that every campaign reflects the firm’s mission of protecting legacies and bringing peace of mind to families.

Alvaro also collaborates closely with the intake and client-experience teams to align marketing efforts with the full client journey. From optimizing analytics and conversion tracking to preparing performance reports and refining messaging, he works to create smooth, consistent, and meaningful touchpoints for prospective clients.

Known for his calm, collaborative approach and strong attention to detail, Alvaro brings both creativity and structure to the firm’s marketing ecosystem. He is dedicated to helping NY Wills & Estates reach more families with reliable, compassionate legal guidance.

Reviews

Trustworthy and professional attorney. Vlad and his team know their stuff. I have recommended him to friends and family and everyone has been ver(...)

Ana

Vlad is an incredible attorney in so many ways. Unlike many others, he is a great listener and takes the time to create plans that often require(...)

Brian H.

Vlad and his team provided an excellent service for my family. His expertise was crucial in a time of need for us and he listened to our needs an(...)

Calvin B.

Atty. Vlad Portnoy was an excellent counsel. He was very professional, knowledgeable and very patient in explaining all the available options con(...)

Ellah F.

Vlad is a very knowledgeable attorney. Being an attorney myself but in a different field I always consult with Vlad regarding trust and estate qu(...)

Alina K.

Many thanks to Vlad and his team for their assistance! It was very difficult time in my life after I lost my husband and Vlad was very patient an(...)

Maria H.

Mr. Vlad Portnoy is a very professional and knowledgeable attorney. He was always looking out for our best interests. His explanations of details(...)

Karen L.

My experience with Mr. Vlad Portnoy. He was very professional, knowledge, patient and respectful of my needs.
Mr. Vlad kept in frequent contact (...)

Ingrid A.

Vlad and his team were very easy to work with. They took us through everything step by step and were with us the whole way. When my family or I h(...)

Heather F.

This firm works hard to serve its estate planning clients well, they work together as a team and are dedicated to delivering excellent customer s(...)

Sunil R.

As a fellow lawyer I really appreciated Vlad Portnoy's professionalism, strong communication skills, and ability to work efficiently. He is a ver(...)

Fernando K.

I got a very clear and full explanation of my problem, detail estimation how much it will cost me and seamless execution. All these things make (...)

Irina G.

Mr. Portnoy has been a tremendous help during a very difficult time. His advice and guidance was indispensable in helping our family navigate thr(...)

Eric S.

Vlad helped me navigate through the most difficult years, after I lost my husband. He is kind, patient, honest and reachable! I highly recommend(...)

Yelena K.

Mr. Vlad Portnoy successfully completed my case in a timely and professional manner. His knowledge and professionalism became a great asset to my(...)

Nameless T.

Doing business with Mr Portnoy was a very good experience. My mothers estate was handled seamlessly and in a timely fashion. Any questions I had (...)

Martin L.

Stellar and skilled attorney. I have worked with Mr Portnoy on several matters and I can state with utmost certainty that he is diligent, detail (...)

Michael B.

My experience with Vlad Portnoy completely satisfying, he was excellent in communicating, and a knowledgeable, honest advisor. I certainly rec(...)

Leonid G.

Vlad guided me seamlessly through the ordeal of estate planning as well as the probate of my wife’s estate.He is knowledgeable and a pleasure to (...)

Hugh M.

Vlad Portnoy is a real gem. Not only is he highly qualified and professional, but he has a great personality and is a pleasure to work with. Vlad(...)

Marisa C.

Attorney Portnoy and members of his office have been diligent and attentive to our legal matters. Highly recommend.

Karen D.