Community Outreach Director
Didilia “Didi” Carrasco is the Community Outreach Director for NY Wills & Estates, responsible for the internal marketing strategies and social media community outreach for the firm. She supports the visibility and image of the company through digital marketing and social media campaigns engaging the community.
Didilia was born in Mexicali, Baja California, Mexico, in 1992. She went to primary school in Calexico, California, in the USA, for 4 years and finished all school levels in her native town Mexicali. She had a vocation related to humanities and obtained her major in Communication Sciences in 2015 from the Autonomous University of Baja California, and also studied abroad in an academic exchange program at Rennes 2 University located in Rennes, Upper Brittany, France, for six months, where she acquired skills in multimedia projects creation and cinema.
After finishing her undergraduate studies with an honorific mention, she worked at Honeywell as an internal communications intern. After that, she decided to work in the marketing area and followed her dreams and lived in Guadalajara, Jalisco, Mexico, and Tijuana, Baja California, where she gained experience as a marketing and corporate communications assistant. Didi now specializes in marketing and organizational communication after practicing in that area for over seven years.
Previous to the actual role she is developing at NY Wills & Estates, she worked at Ginball Marketing Agency, located in Denver, Colorado, alongside Jean Ginzburg (an Amazon best-selling author), helping United States-based immigration attorneys grow their firm with social media strategies and digital marketing. In the meantime, fascinated by the digital marketing boom and opportunities, she decided to pursue 4 trimesters of the Master in Business Administration at CETYS University with a concentration in Marketing in Mexicali, Baja California, after obtaining a recognized CONACYT scholarship for professionals.
Didi’s passion is to help others achieve their goals and dreams; she strives every day to give her best and loves to overcome obstacles, and is always open to learning from others. NY Wills & Estates role has helped her fulfill her own challenges and grow her career path. Her hobbies include learning new languages: she speaks fluent French and basic German. Didi also loves street photography and traveling to new places.